Standing Out from the Crowd

Having great signage is a business essential but why choose a profession sign manufacturer? Read on to find out. Imagine Sign Studio is an expert sign manufacturer based in Sheffield and Rotherham. For top tips, expert advice and more information don’t forget to check out their latest blog posts. In this post, we take a look at why it’s important to use sign professionals and pay attention to detail.

3 Reasons to Choose a Professional Sign Maker

A survey carried out by the University of Cincinnati revealed that nearly 8 out of 10 people have entered a store they’ve never visited before based on their signs. Many businesses overlook signs or doubt their significance which is a huge mistake. Having high quality, well-designed signs gives your potential customers a glimpse into your business. Below are 3 key reasons why your sign and sign quality are so important:

Increase Exposure of your Brand

Your signage will work around the clock, showing customers where your business is and who you are. Your signs will encourage new customers and the return of old customers too. That’s why you need your sign to reflect your business, you want to impress customers from the start.

Stand Out

There’s no doubt that your business has local competition, by having clear signs that are unique to your business you can catch the eyes of potential customers. A professional sign manufacturer will be able to work with you to create the most effective and eye catching sign for your business and location.

Cost Effective Option

A sign is a cost effective way of marketing and by buying from a specialist sign maker you can ensure the quality and longevity of your signage. The last thing you want is for your sign to look old or worn before its time and you certainly don’t want it to look cheap.

Don’t be Overwhelmed by the Options

There are so many signage types and options available to choose from. Each has its own benefit and use, if you’re unsure simply ask one of our team and we’ll help you create the perfect signage for your business. One aspect people don’t tend to think about until the last minute is the lettering options. Get the low-down on the most popular lettering options below:

Flat Cut Letters

Flat cut letters are letters that have been cut from the material of your choice using CNC cutting machines in order to produce a three dimensional and more premium sign. Benefits of this type of lettering:

• Provide complimentary detailing
• Stand out & catch people eyes
• Various fonts and shapes available
• Modern
• Various materials can be used to create the lettering including aluminium and acrylic

Aluminium Letters

• Very popular
• Cost effective
• Various fonts and shapes
• Intricate detailing possible
• Resilient & sturdy

Flat cut lettering is very cost effective and produces great results. Sign manufacturer, Image Sign Studio, create everything in house meaning your made-to-order sign will be ready for your store-front in no time. If your business needs a fresh, new sign don’t hesitate to contact Sheffield and Rotherham based sign maker, Image Sign Studio today.

Aluminium Tray Cut to Fret Cut Signage – 4 Ways Your Business Can Make a Great First Impression

First impressions count. We all know it and we are all guilty of making split second judgements. We judge books by their covers and businesses by their signs, it happens and that is why we want to help your business make a great first impression. Positive customer experience brings with it; more sales, increased customer loyalty and the further building of your brand. If you’re in the Sheffield or Rotherham areas, Image Sign Studio can help your new customers feel welcome and satisfied from the get go (making them much more likely to come back to your business time and time again!).

Read on to discover 4 key ways your business can make a great first impression:

Have an outdoor sign that is easy to read and can be seen from a distance

This allows you to attract customers who are passing by and lets them know that your business is close, however there is more to attracting customers than just ‘putting up a sign’. In order for the potential customer to want to use your business the sign needs to be aesthetically pleasing, easy to see from a distance and easy to read such as aluminium tray sign Stylish simplicity is often most effective.

Use lighting to give your business 24-hour advertising

By lighting up your business signage you attract peoples eye no matter what time of day it is. This complete visibility gives you a huge advantage over your competitors, but it is very important you keep your signs well maintained. There is nothing more off putting for a potential customer than seeing an old, broken or half lit business sign. In order to reap the rewards, you need to keep your signs looking smart. Lit sign options include a backlit sign, lightbox sign, LED sign and using fret cut illuminated letters.

Be welcoming

A customer’s experience begins as soon as they hear about your business. Maybe they have been online and visited your website, maybe they were driving in the area and saw one of your signs – whatever way they found you, you need to make sure the experience is top notch from the start… Is your website clear? Are the contact details easy to find? Is your business sign clear and easy to read? Does the customer feel welcome at the door? Think about these things. What does your customer see when they are about to enter your business? Your customer doesn’t want to walk into a shop with big stickers on the door saying “NO” maybe you have door signs saying “NO DOGS” or “NO FOOD OR DRINK ALLOWED”, this can give off a negative vibe early on so you may try to make the first impression better by simply changing the signs. Maybe you could use signs that say, “Come in, we’re open!” or “Yes we accept credit cards” to make customers feel welcome.

Make sure the entrance is obvious

By having a well-designed sign at your entrance, you can not only give clear direction to your shop but you also make a fantastic first impression. Your sales revenue could increase by close to 5% just from the use of one powerful sign. Your signs are all about first impressions and guiding potential customers to your door. By using signs to their full potential, you allow a customer to feel confident in your business and product before they’ve even stepped in the door. Always make sure your sign is easy to read for the best impact – there are many different material and lettering options available so find one that makes your message pop: your sign letters could be acrylic, flat cut, aluminium tray sign or perspex.

Get in touch today to get a quote for your Aluminium Tray Cut Signs on 0114 261 7617